”I was born in Jämtland, Sweden back in 1989, raised by a mother working in the shoe-making business and a father who was a farmer. I believe that the presence of shoe-making and the mindset of organic farming is the root of my strong passion for a sustainable textile business.”
billynord® is all about making innovative products.
The purpose of billynord® is to develop beautiful accessories that are in the forefront of design, convenience and environment. In other words the products have to be innovative, simple to use and made of materials that carefully chosen to minimize environmental impact.
I, Billy Nord am a graduate from The Swedish School of Textiles. The company started as a side project at school to apply all the new knowledge I learned. The idea was to develop one product from scratch; everything from materials to production and distrubution. The product of choice became a bow tie, after wearing a lot of single color bow ties I felt that there is a market to enter with something new.
I had one criteria from the beginning, I wanted to work with leather so I could carry on my grandfather Jonas Lundhags legacy who were a shoe maker.
After producing samples of different leather bow ties, I felt that I need to do something more.
I started to investigate different ways to make fabrics, which lead to the idea to buy a dress with flower pattern just to try if it would look good. And that is were the idea became something extra.
From there the bow ties are made of recycled fabric on a base of black suede skin which gives the bow ties our own texture and limited serie of every pattern. Learn more about the materials under Production and in Materials under respective product.
My sister Anneli joined the company in the summer 2013 and was helping out with sales and marketing. Fortunately the timing for a new kind of bow tie was right, which gave us great traction at Nordiska Kompaniet and Herr Judit in the first year. The bow ties have been cited in numerous magazines and in television as Dagens Industri, SvD, DN, Nyhetsmorgon, Allt om Bröllop and more.
This gave us the opportunity do develop more products, which lead to a new kind of pocket square with city maps that has been recieved nicely by our previous and new customers.
Today we have 8 retailers in Sweden and are a go-to for people who want beautiful accessories with a high quality from a safe production.
And the best of all, the production is still in Sweden and we are very proud that it is possible.